This is a good fit with the business she is running: tausendkind , a German online shop for baby and kids clothing & accessories. Surely there are some valuable lessons to be learned there. Proving the sceptics wrong – online retail works with the big guns of the furniture and interiors segment. Today they employ over 50 people and generate an eight-digit number in yearly revenue. The more granular we understand them, the more targeted and effective we can communicate with our customers. What are the most successful products at tausendkind? …. That would mean beating industry giants like Amazon, which just isn’t realistic and also not necessary. This uniqueness is also the reason behind their reach: while the DACH region is most important, their unique offering ensures orders from all over the world. Anike shares the story behind their exponential growth. The response from our customers has been extremely positive so far and although we are still expanding our product range, the furniture already accounts for a relevant share of sales. In marketing they had set a clear priority roadmap. tausendkind Shop für Deutschland, Österreich und Schweiz.

It contained info on special baby products and the addresses to get them. If you already have an account you can log in here. Today they employ over 50 people and generate an eight-digit number in yearly revenue. …. The basis for all further developments are our data and our technology. But building a business by yourself is a heavy burden.

We invest continuously to better understand our customers and their needs. Log in to authorize access to your Userlike account. This is a good fit with the business she is running: tausendkind, a German online shop for baby and kids clothing & accessories. We have two own brands, zoolaboo und Volltreffer and are very satisfied with their development so far. Our goal is always to bring tausendkind to a critical size and to become profitable. Its eCommerce net sales are generated almost entirely in Austria. In the short term, we would like to expand our furniture range and optimize the shopping experience for our customers. You can't stop it: babies grow up. But we still lack mobility products such as prams and car seats.

Her second career was that of a godmother, and it was in this position that she got her hands on an Excel sheet that was making its round through the mother community. “The inclusion of large furniture items completes our furnishing offer. Anike and Kathrin soon realized that they were in a good position. It is currently carrying the popular furniture brands Schardt, Pinolino, Childwood, and Roba, with more providers expected to join soon. She needed a partner to share the adventure with. Nevertheless, we have managed to establish tausendkind as a strong brand in the German-speaking online trade for baby and children’s products. This list would change her life. Kurze Lieferzeit. The original idea was a niche shop with only those special baby products that couldn’t be found anywhere else. "You can have nice attractors in place, but when people reach your website and you don't have the proper assortment and tools to convert them, you are wasting your energy.

We spoke to the two founders Dr. Anike von Gagern and Dr. Kathrin Weiß.

How did two mothers build a million-euro business from the ground up?

This was a good angle to distinguish the shop and get attention, but they soon realized it made sense to broaden the range to include ‘standard’ baby products as well, to become a one-stop-webshop. Hier finden Sie Premium-Anbieter neben traditionellen Herstellern … Tolle Angebote für Babys & Kinder. “When someone Googles with the keywords ‘buy baby towel’, you know that this person is likely to buy. It made sense to extend to older ages to bind customers to the shop after their offspring’s first steps. Besides leading Userlike’s marketing plan for world domination, he fills his days watching old movies. A little over five years ago, tausendkind was only an idea carried around by Kathrin Weiss, Anike's business partner. “We are very happy about the expansion of our range!” says Kathrin Weiß, founder and Head of Marketing at tausendkind. We have had eight exciting years so far, for which we are very grateful. A few minutes into the interview it's clear to me that Anike von Gagern is one of the warmest and friendliest CEO's I've met. We have established a great team and are getting ever closer to our goal of leading tausend to a critical size and into profitability. Another metamorphosis was to include general children clothing into the mixture. Entdecken Sie ein umfassendes Sortiment an toller Kindermode, hochwertigen Schuhen, Spielzeug, Möbel und Ausstattung für Groß und Klein. From now on, in addition to home accessories, you can now purchase large items of furniture at the german online shop tausendkind from famous furniture brands such as Schardt and Pinolino. Jetzt stöbern! We are continuously optimizing our product range, understanding our customers better and better and also improving internal processes. It was therefore a logical next step for us to include furniture in our range. All of our early marketing efforts were focused on catching these people via SEO and SEM.”, Once this group was covered, their priorities steadily moved up to the higher regions of the buying funnel. tausendkind nimmt Kindermöbel ins Sortiment, Read, shop and subscribe to our magazines, Luna media International GmbH, Zimmerstraße 90, D-10117 Berlin+49 (0)30 5770105-0, +49-(0)30 5770105-99, contact@Lunamedia.de, Toy manufacturer are put on the spot – Customers demand sustainability, Exciting Novelties at Spielwarenmesse 2020, Licences are an important part of Spielwarenmesse, Social media expert gives tips for successful social media marketing, Cash registers – self-service systems are becoming more and more popular with customers, Outlet center targeted for inferior fashion, Licenses – Paw Patrol awarded as best topic of the year, Stacking stones – founders reveal the concept of their movement toy, Toys “R “Us is back in the USA with new stores, optimize the shopping experience for our customers.

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