bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, ‘Your name, logo, slogan, even the location you choose and your pricing structure depend on the brand you are trying to create.’ ‘A clever slogan to sell vats of hair dye a few seasons back, but does it stand up as social analysis?’ ‘No one builds a jingle or a slogan or even a brand identity using web advertising.’ Needless to say, this slogan made the name MasterCard a catchphrase in itself. googletag.cmd.push(function() { BMW cemented its brand image of being bold and having lots of attitude and power with the use of this slogan. { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, { bidder: 'appnexus', params: { placementId: '19042093' }},

Urdang and Robbins (1984: 18) define that a slogan is a group of words that promise a reward in a dramatic way which is … { bidder: 'appnexus', params: { placementId: '11654149' }}, expires: 365 They are catchy, they are short – often written in five words or less – and they sum up what the product or the brand has to offer. var mapping_topslot_a = googletag.sizeMapping().addSize([746, 0], []).addSize([0, 550], [[300, 250]]).addSize([0, 0], [[300, 50], [320, 50], [320, 100]]).build(); {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, "authorization": "https://dictionary.cambridge.org/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=ENTRY_TRANSLATE&v1=english&v2=slogan&v3=&v4=english&_=RANDOM", The word “beauty” alone will not mean anything, but add the word “real” to it and use “Real beauty” while promoting the Dove brand, and you have an effective slogan. iasLog("exclusion label : wprod");

It has become so iconic that it has also become synonymous to the L’Oreal brand. To create a clean nation, To defeat Corona. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, { bidder: 'sovrn', params: { tagid: '705055' }}, 'min': 3.05, Do not overplay your hand and you may end up lying about what your brand is, or what your company offers. The “don’t leave home without it” slogan was used to advertise American Express traveler’s cheques, and later, the company’s credit cards. Developed by Young and Rubicam for an advertising campaign for Lay’s Potato Chips back in 1963, this slogan was highly effective because what it said was actually true. name: "idl_env", It was once again used in the brand’s global campaign in 2004, featuring athletes who are legends in their own rights, joining Ali. var googletag = googletag || {}; Microsoft has been launching global image ad campaigns, and the second one was, by far, one of the most recognizable. },{ Ayer to help them soften their image. If you want your brand to stand out or be different, make sure the words reflect that. The premise behind the slogan is simple yet effective – a cat food brand that tastes so good that cats actually ask for it by its name. It focused on women’s belief that diamonds represent love, commitment, and marriage. This slogan was taken by sports brand Adidas from a quote by boxing legend Muhammad Ali, who was also the featured endorser in a series of short videos developed for the campaign. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; pbjs.que = pbjs.que || []; If you have any question or suggestion about this, then let us know by commenting.

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